Alix Earle Announces Her Next Career Move After Podcast Is Dropped by Unwell Network, and It's Not What You Think

Mar. 15, 2025

Alix Earle.Photo:Dia Dipasupil/Getty

Dia Dipasupil/Getty

Alix Earleis already planning her next move.

A day after news broke that herHot Messpodcast was droppedfrom Alex Cooper’s Unwell Network, the 24-year-old influencer took toInstagramon Feb. 26 to announce her latest career venture.

In the get-ready-with-me style video, she revealed to her followers that will be investing in a new unnamed alcohol brand. She noted that she planned to keep the brand’s name a surprise until its launch, which is set for sometime in March 2025.

“I wanted to do something in the alcohol space since I graduated college,” Earle explained in the clip. “I’ve been trying to find some way to get involved.”

“But I was obsessed with it,” she continued. “So I said, ‘Let me explore this,’ and didn’t really think anything would come of it… but I [decided to invest] in this company.”

Alix Earle.@alix_earle / Instagram

@alix_earle / Instagram

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Earle said she worked with other investors to help raise more money for the brand and has been helping with the brand’s relaunch campaign on social media and coming up with some creative ideas.

She also revealed that she will be starring in the relaunch campaign, adding that she had fun “directing the creative” vision for the brand.

“The other cool part of this is it could completely fail,” she added. “It’s scary… there’s a lot that goes into it and [starting something new] is scary, but I believe in it. I believe in the team and the product and I’m very excited.”

Alex Cooper with Alix Earle.Gotham/GC Images

Gotham/GC Images

PEOPLE previously reached out to representatives for Earle and Cooper for comment.

source: people.com