Barry Keoghan Bonds with a New Donkey in Squarespace's 2025 Super Bowl Commercial (Exclusive)

Mar. 15, 2025

Barry Keoghanis not horsing around.

Three years after starring alongsideJenny the Donkeyin 2022’sThe Banshees of Inisherin,the actor is sharing the screen with a new donkey named Don Mosley. Keoghan and his four-legged friend appear inSquarespace’s 11th consecutive Super Bowl commercial— and PEOPLE has a first look at the behind the scenes cuteness.

The preview takes place in a house set in the Irish countryside, similar to the one that appears inBanshees. Once inside the charming home, Keoghan is seated alongside Don, who is in need of an online presence after nabbing his role in the Super Bowl ad.

The two watch a short clip of the upcoming spot, which sees Keoghan riding on Don’s back. “You’re going to need a publicist aren’t you?” says Keoghan, who then gets to work on Squarespace to build Don a website. At one point, he pans the screen over to the animal to ask about the color scheme: “You like green, yeah?”

A few clicks later, the two are happy with their work. “You’ll be working in no time,” says Keoghan.

In a statement shared exclusively with PEOPLE, Keoghan says, “I’m a very proud Irish lad so bringing this campaign to life with Squarespace and shooting it against the beautiful backdrop of Ireland was incredible.”

Barry Keoghan with Don Mosley the donkey.Squarespace

Squarespace

He adds, “… [Director] Steve [Rogers] has done a brilliant job showcasing Squarespace in a very slick and cool narrative and I am excited for people to see. It also gave me a chance to work with a donkey again too!”

Jenny the Donkey was a beloved member of theBanshees of Inisherincast. The movie’s animal trainer, Rita Moloney,toldVulturethat director Martin McDonagh “just fell in love with her” the first time meeting the miniature donkey.

Jenny caused such a stir that award season that following the 2023 Oscars, Jimmy Kimmel had to clarify that the donkey he brought on stage as an “emotional support” animal during the ceremony was a different donkey altogether.

“I have to say, it’s true. It wasn’t Jenny, it wasn’t even a female donkey,” Kimmel explained during hisJimmy Kimmel Livemonologue the following day. “The donkey’s name is Dominic, it’s a male donkey. We didn’t think it was a good idea to fly a donkey over from Ireland, so we hired an L.A. donkey. Maybe you noticed the lip fillers and the implants.”

Squarespace’s full Super Bowl commercial with Keoghan and Don will air between the first and second quarters when the Kansas City Chiefs take on the Philadelphia Eagles at Caesars Superdome in New Orleans on Feb. 9.

source: people.com