Buybuy Baby to Close All Stores by End of 2024 in 'Strategic Reset': 'A New Path Forward'

Mar. 15, 2025

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The company continued, “This decision comes after listening closely to our incredible customers, and our valued partners. Their feedback has been invaluable in shaping this new chapter.”

“The loyalty and support of our customers over the years have meant the world to us. The relationships we’ve built in-store have been truly special, and we’re incredibly grateful for the time shared with us,” the company added.

There is currently a sale “on almost everything” in-store in a bid “to ease the transition,” the company confirmed, and it said gift cards would be honored in-store through Oct. 31 and online after that.

“There’s a complete reset we had to do, and build from scratch new capabilities. Even more importantly, we built a new team,” Daleiden added.

source: people.com