Channing Tatum Was 'Nervous' Meeting Wrexham Team forMagic Mike-Inspired Super Bowl Ad (Exclusive)

Mar. 15, 2025

Something is brewing betweenChanning Tatumand the Wrexham AFC team ahead ofSuper BowlLIX.

A newcommercial for STōKCold Brew Coffee features Tatum, 44, back inMagic Mikemode as he joins the Welsh football team in their locker room to teach some sultry dance moves. The ad spot will air on Fox during thebig NFL gameon Sunday, Feb. 9, when the Kansas City Chiefs face the Philadelphia Eagles in New Orleans.

“This is kind of a weird dream come true,” Tatum tells PEOPLE exclusively. “I never imagined it would come around like this! But it was so much fun.”

Wrexham team.Robin Jones - AFC Bournemouth/AFC Bournemouth via Getty

Robin Jones - AFC Bournemouth/AFC Bournemouth via Getty

“Well over 50 percent of those dance moves, those boys came up with,” he recalls. “They legit had real opinions on what they wanted their celebrations to be. And we shot a ton. We obviously can’t do a five-minute Super Bowl ad, but we had enough material, let’s just say that.”

Filmed under the banner ofRyan Reynolds’ production company Maximum Effort, the STōK ad ends with a winking cameo from Reynolds, whoco-owns Wrexham AFCalongsideRob McElhenney. “What’s up, doc?” he can be heard asking Tatum via telephone. “They’re ready,” responds the actor with deadly seriousness.

“I’m buddies with both of them,” says Tatum of hisDeadpool & Wolverinecostar Reynolds, 48, and McElhenney, 47. “And I haven’t really done any sort of dancing in a while, so I just was like, ‘Hell yeah, let’s go’… We didn’t want to go full stripper. We wanted it to be fun and keep it PG.”

Ryan Reynolds and Channing Tatum in 2015.Albert L. Ortega/Getty

Albert L. Ortega/Getty

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As for the product inspiring such exuberant dancing, STōK is yet another reason the ad was a match for Tatum. “I drank STōK Cold Brew before they even offered this to me,” he says. “As an actor you work weird hours… The body doesn’t know what time it is and what you’re asking it to do. Coffee and caffeine in general is probably one of the only ways that I get through it.”

Tatum and the Wrexham team’s STōK ad will play during Super Bowl LIX, airing Sunday, Feb. 9 on Fox.

source: people.com