e.l.f. Cosmetics and Tinder Launch Date Night Makeup Collection Just in Time for Cuffing Season (Exclusive)

Mar. 15, 2025

e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration.Photo:e.l.f. Cosmetics/Tinder

e.l.f. Cosmetics/Tinder

The beauty scene just got a lot hotter with a new collab that proves to be a match made in heaven.Viral beauty brande.l.f. Cosmeticshas joined forces with online dating appTinderon a makeup collection made to inspire daters to feel confident while making new connections.“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” Kory Marchisotto, chief marketing officer of e.l.f. Beauty, shares in a press release.“The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer,” adds Melissa Hobley, chief marketing officer of Tinder.e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration.e.l.f. Cosmetics/TinderThe epic crossover debuts with thee.l.f. x Tinder “Put Your e.l.f. Out There” collection, a $45 kit that covers all the bases for date-night glam.There’s the All Slick No Ick Face Primer, the Set-Uationship Setting Mist and the Tinder Box Lip Trio with two lips oils and a mini lip liner, all of which come inside a red makeup bag that makes touch-ups on the go seamless.Also featured in the collaboration are the $4 It’s a Match Stick Lippies (single-use lipstick “matches”), and the individual Tinder Box Lip Trios, which retail for $18.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.Harry Jowsey features in campaign for e.l.f. Cosmetics and Tinder.e.l.f. Cosmetics/TinderIf all this couldn’t get you to swipe right, e.l.f. Cosmetics and Tinder’s new campaign featuringHarry Jowseywill."[Dating] is all about having fun, embracing who you are and boldly putting yourself out there. I love that I get to bring a little comedic relief to an experience that can sometimes be a bit nerve-wracking, while also helping people feel more confident!” theDancing with the Starsalum, 27, tells PEOPLE via email, adding that he was “stoked” to be involved in the partnership.Despite being known for his stints on dating shows likeToo Hot to HandleandPerfect Match, Jowsey also admits that he even gets “butterflies" when meeting his matches. But he hopes this campaign and the products therein can help anyone own their style and feel confident ahead of a meet-up.For his part, Jowsey always makes sure he’s looking “fresh.“Before a date, he usually shaves, gets his hair done and preps with his favorite beauty products, including the All Slick No Ick primer. “It’s legit. It’s great for prepping my skin before a big night out, even as someone who doesn’t wear makeup unless in front of a camera,” he says, adding that it makes him feel “cute.”Jowsey also makes sure he dresses to impress. “I like to keep it casual but sharp. Maybe a nice crisp shirt, some jeans and clean sneakers. I think it’s important to feel comfortable but also show that you’ve put in a little effort.”He also incorporates a few other routines (listening to a playlist that fits his vibe, working out) to keep the first-date jitters at bay. “Your getting-ready routine is the perfect opportunity to hype yourself up, experiment with your look and set the tone for your date,” he says.Now, the number one question: what is Harry Jowsey’s idea of the perfect night out?“Something low-key but fun,” he tells PEOPLE. “Maybe mini golf, an arcade. I think it’s important to keep it chill so you can actually get to know each other. It takes the pressure off and gives you a chance to have fun. Plus, I’m always down for a little friendly competition!”The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

The beauty scene just got a lot hotter with a new collab that proves to be a match made in heaven.

Viral beauty brande.l.f. Cosmeticshas joined forces with online dating appTinderon a makeup collection made to inspire daters to feel confident while making new connections.

“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” Kory Marchisotto, chief marketing officer of e.l.f. Beauty, shares in a press release.

“The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer,” adds Melissa Hobley, chief marketing officer of Tinder.

e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration.e.l.f. Cosmetics/Tinder

The epic crossover debuts with thee.l.f. x Tinder “Put Your e.l.f. Out There” collection, a $45 kit that covers all the bases for date-night glam.

There’s the All Slick No Ick Face Primer, the Set-Uationship Setting Mist and the Tinder Box Lip Trio with two lips oils and a mini lip liner, all of which come inside a red makeup bag that makes touch-ups on the go seamless.

Also featured in the collaboration are the $4 It’s a Match Stick Lippies (single-use lipstick “matches”), and the individual Tinder Box Lip Trios, which retail for $18.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Harry Jowsey features in campaign for e.l.f. Cosmetics and Tinder.e.l.f. Cosmetics/Tinder

If all this couldn’t get you to swipe right, e.l.f. Cosmetics and Tinder’s new campaign featuringHarry Jowseywill.

“[Dating] is all about having fun, embracing who you are and boldly putting yourself out there. I love that I get to bring a little comedic relief to an experience that can sometimes be a bit nerve-wracking, while also helping people feel more confident!” theDancing with the Starsalum, 27, tells PEOPLE via email, adding that he was “stoked” to be involved in the partnership.

Despite being known for his stints on dating shows likeToo Hot to HandleandPerfect Match, Jowsey also admits that he even gets “butterflies” when meeting his matches. But he hopes this campaign and the products therein can help anyone own their style and feel confident ahead of a meet-up.

For his part, Jowsey always makes sure he’s looking “fresh.”

Before a date, he usually shaves, gets his hair done and preps with his favorite beauty products, including the All Slick No Ick primer. “It’s legit. It’s great for prepping my skin before a big night out, even as someone who doesn’t wear makeup unless in front of a camera,” he says, adding that it makes him feel “cute.”

Jowsey also makes sure he dresses to impress. “I like to keep it casual but sharp. Maybe a nice crisp shirt, some jeans and clean sneakers. I think it’s important to feel comfortable but also show that you’ve put in a little effort.”

He also incorporates a few other routines (listening to a playlist that fits his vibe, working out) to keep the first-date jitters at bay. “Your getting-ready routine is the perfect opportunity to hype yourself up, experiment with your look and set the tone for your date,” he says.

Now, the number one question: what is Harry Jowsey’s idea of the perfect night out?

“Something low-key but fun,” he tells PEOPLE. “Maybe mini golf, an arcade. I think it’s important to keep it chill so you can actually get to know each other. It takes the pressure off and gives you a chance to have fun. Plus, I’m always down for a little friendly competition!”

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

source: people.com