Explore Taylor Swift's Amazing Career inThe Strategic Genius of Taylor Swift(Exclusive)

Mar. 15, 2025

Taylor Swift, the book ‘There’s Nothing Like This: The Strategic Genius of Taylor Swift’.Photo:Kevin Winter/TAS24/Getty; Harvard Business Review Press

Kevin Winter/TAS24/Getty; Harvard Business Review Press

Taylor Swiftis on top of the world, and a new book aims to explore how she got there.

There’s Nothing Like This: The Strategic Genius of Taylor Swift, coming this April from Harvard Business Review Press, will analyze Swift’s methodical rise to success and superstardom, PEOPLE can exclusively reveal.

“I set out to answer a big question: How did Taylor Swift go from a teenage girl singing in a Nashville café to a Beatles-level phenomenon?" Evers tells PEOPLE exclusively.

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Harvard Business Review Press

The book unpacks several key factors in Swift’s meteoric rise over the years including her authentic vision and commitment to writing her songs, her artistic independence after the loss of her master recordings, her experimentation in music and her ‘Swifties’ fanbase.

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“That willingness to follow her instincts has been such a huge part of her growth as an artist and her ability to keep winning,” he adds.

The success of Swift’s record-breakingEras Tour, which grossed an impressive $1 billion in revenue, is also explored in the book, as well as Swift’s creative resilience in her career and digital innovation in music, after becoming thetop-streamed artist for the second consecutive year on Spotifyin 2024.

Evers tells PEOPLE he hopes “Swifties will walk away with an even deeper appreciation for just how brilliant Taylor really is” after reading the book.

He also wants those who haven’t yet donned their friendship bracelets and hopped aboard the Swiftie bandwagon to gain respect for the singer and what she’s achieved after reading.

“For anyone who’s not already a fan — even the skeptics — it’ll show exactly why her popularity keeps growing and how they can apply Taylor’s strategies to their own lives,” Evers says.

source: people.com