Feeling Fine! The Best Jewelry Brands to Shop This Holiday Season

Mar. 15, 2025

It’s never been a better time to add some sparkle to your jewelry collection. With the boom of lab-grown diamonds and gemstones, fine and semi-fine jewelry have become not only more accessible, but also more sustainable — two things that are top of mind for a conscious generation of shoppers. (Plus, there’s nothing PEOPLE StyleWatchers love more than a good deal.)

Growing diamonds in a lab is “much more efficient and sustainable compared to the labor-intensive and time-consuming process of mining,” Rodembusch says, adding that lab-grown diamonds “can be produced in a matter of weeks, whereas mined diamonds may take millions of years to form.“These shorter production times lead to lower overhead costs for manufacturers, which ultimately translates to lower prices for consumers.

“Lab-grown diamonds are created in controlled environments using advanced processes that replicate the conditions under which mined diamonds form, but without the need for mining,” Rodembusch says. “As a result, there are no associated extraction, transportation, or land reclamation costs, which significantly reduces the overall price of the final product. Pandora’s lab-grown diamonds are also made with 100% renewable energy.”

Rodembusch notes that many brides are prefer lab-grown engagement and wedding rings because of the positive environmental impact and cost-saving incentive.

“By choosing a lab-grown diamond, brides can get a larger or higher-quality diamond for the same price they might pay for a smaller mined stone,” she explains. “This financial flexibility appeals to a generation that values practicality and wants to make smart, long-term financial decisions.”

“Additionally, lab-grown diamonds are often seen as more modern and in line with the latest technological advancements, which resonate with Gen Z’s tech-savvy and progressive mindset,” Rodembusch says, adding, “I also think the level of traceability is particularly appealing for a generation that prioritizes authenticity and accountability in the brands they support.”

01of 26PandoraWhile charms are a cornerstone of the Pandora customer base, delicate lab-grown diamond pieces are emerging as a top gifting trend for the brand this holiday season.“We are thrilled to see fans embracing lab-grown diamonds as a meaningful way to add sparkle to their lives,” Rodembusch shares with PEOPLE. “With the introduction of Pandora Lab-Grown Diamonds, we are embracing the idea that diamonds can be for everyone, not just forever.“Buy It!Pandora Era Lab-Grown Diamond Jewelry Gift Set, $1,080;pandora.net

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Pandora

While charms are a cornerstone of the Pandora customer base, delicate lab-grown diamond pieces are emerging as a top gifting trend for the brand this holiday season.

“We are thrilled to see fans embracing lab-grown diamonds as a meaningful way to add sparkle to their lives,” Rodembusch shares with PEOPLE. “With the introduction of Pandora Lab-Grown Diamonds, we are embracing the idea that diamonds can be for everyone, not just forever.”

Buy It!Pandora Era Lab-Grown Diamond Jewelry Gift Set, $1,080;pandora.net

02of 26DorseyThe direct-to-consumer, lab-grown jewelry brand is based in Los Angeles and has built a strong celebrity fanbase including Taylor Swift, Hailey and Justin Bieber, Bella Hadid and Emily Ratajkowski.Dorsey’s latest collection includes styles perfect for special occasions and everyday wear, including rings and bracelets complete with lab-grown diamonds and gemstones for an extra pop of color. (Thesewhite sapphire Lucien drop earringsare also aPeople StyleWatcheditor favorite.)Buy It!DorseyIsadora Lab-Grown White Sapphire and Nano Crystal Emerald Gold Rivière Necklace, $950;shopdorsey.comBuy It!DorseyEmerald Cut Bezel Nano Crystal Emerald Eternity Band, $340;shopdorsey.comBuy It!DorseyTate Lab-Grown Red Sapphire Ring, $600;shopdorsey.comBuy It!DorseyTate Lab-Grown White and Yellow Sapphire Ring Gold, $600;shopdorsey.com

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Dorsey

The direct-to-consumer, lab-grown jewelry brand is based in Los Angeles and has built a strong celebrity fanbase including Taylor Swift, Hailey and Justin Bieber, Bella Hadid and Emily Ratajkowski.

Dorsey’s latest collection includes styles perfect for special occasions and everyday wear, including rings and bracelets complete with lab-grown diamonds and gemstones for an extra pop of color. (Thesewhite sapphire Lucien drop earringsare also aPeople StyleWatcheditor favorite.)

Buy It!DorseyIsadora Lab-Grown White Sapphire and Nano Crystal Emerald Gold Rivière Necklace, $950;shopdorsey.com

Buy It!DorseyEmerald Cut Bezel Nano Crystal Emerald Eternity Band, $340;shopdorsey.com

Buy It!DorseyTate Lab-Grown Red Sapphire Ring, $600;shopdorsey.com

Buy It!DorseyTate Lab-Grown White and Yellow Sapphire Ring Gold, $600;shopdorsey.com

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Ring Concierge

What do we have bookmarked? Personalized pieces like thediamond border signet ringanddiamond script initial necklaceas well as stackable styles fromRC’s station collection.

Buy It!Diamond Station Bracelet, $448;ringconcierge.com

Buy It!Pavé Diamond Border Signet Ring, $548;ringconcierge.com

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Brilliant Earth

Brilliant Earthhas been a pioneer in the lab-grown diamond space since 2005.

“We started Brilliant Earth in 2005 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry,” Beth Gerstein, CEO and co-founder of the brand has shared about the ethos of her company.

96% of the brand’s gold and 97% of it’s silver is recycled and the company is built around maintaining transparency with customers about where the precious metals and gemstones come from and how the jewelry is made.

There’s no better place to invest if you’re looking for a meaningful milestone gift for a loved one (or yourself!).

Buy It!Brilliant Earth Perfect Tennis Lab Diamond Bracelet, $1,950;brilliantearth.com

05of 26Lana JewelryWhen Lana Bramlette couldn’t find the perfect pair of gold hoops, she decided to design them herself. And she didn’t stop there. In 2002, Bramlette launched her own jewelry brand focused on “effortlessly sexy designs that reflect a certain swagger and unspoken confidence.” Since then, everyone from Beyoncé and Madonna to Jennifer Lopez, Faith Hill and Rihanna have worn her pieces.Whether you are in the market for apair of beautiful hoops,personalized necklaceor sometennis jewelry, Lana has it all.Buy It!Lana Jewelry Initial Block Letter Diamond Necklace, $680;lanajewelry.com

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Lana Jewelry

When Lana Bramlette couldn’t find the perfect pair of gold hoops, she decided to design them herself. And she didn’t stop there. In 2002, Bramlette launched her own jewelry brand focused on “effortlessly sexy designs that reflect a certain swagger and unspoken confidence.” Since then, everyone from Beyoncé and Madonna to Jennifer Lopez, Faith Hill and Rihanna have worn her pieces.

Whether you are in the market for apair of beautiful hoops,personalized necklaceor sometennis jewelry, Lana has it all.

Buy It!Lana Jewelry Initial Block Letter Diamond Necklace, $680;lanajewelry.com

06of 26David YurmanFor many (including the millennial writing this gallery), David Yurman holds nostalgia as the first fine jewelry brand they remember shopping. Theclassic cable station braceletis still a best-seller for the brand, which has found a strong hold in the Gen Z and Gen Alpha markets. (See the stacks of rings and bracelets on the #BamaRush girls!) The brand also has a robust roster of celebrity ambassadors including Scarlett Johansson, Henry Golding, Michael B. Jordan and Iris Law. What better gift than a David Yurman piece that will stay in your family for years to come!Buy It!David Yurman Crossover Three Row Ring with 18K Yellow Gold and Diamonds, $995;davidyurman.com

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David Yurman

For many (including the millennial writing this gallery), David Yurman holds nostalgia as the first fine jewelry brand they remember shopping. Theclassic cable station braceletis still a best-seller for the brand, which has found a strong hold in the Gen Z and Gen Alpha markets. (See the stacks of rings and bracelets on the #BamaRush girls!) The brand also has a robust roster of celebrity ambassadors including Scarlett Johansson, Henry Golding, Michael B. Jordan and Iris Law. What better gift than a David Yurman piece that will stay in your family for years to come!

Buy It!David Yurman Crossover Three Row Ring with 18K Yellow Gold and Diamonds, $995;davidyurman.com

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Cast Jewelry

Issa Rae recently collaborated with the brand on a capsule collection, aligning herself with the company’s ethos.“That really spoke to me, especially in the way that [Skelly and Ryan] mentioned how typically jewelers will have men buy jewelry for women,” Rae told PEOPLE in September. “They’re waiting for this guy to purchase this piece for you. And as someone who lives for the empowerment of women [their approach] was really satisfying to hear.”

TheBraeve Collectionfeatures 22 pieces of 14-karat gold, sterling silver, black onyx, and Cast-created diamonds, the company’s exclusive lab-grown diamond collection. Modern and versatile, the pieces suit a range of budgets with prices from $250 to $5,900.

“Lab grown diamonds are such an amazing option when people want big bling but don’t have a big budget,” Skelly tells PEOPLE. “They’re identical to natural diamonds but at a more accessible price point making it easier to fill your jewel box with sustainable fine jewelry.”

Skelly adds customers are shopping a lot of “big, bold looks” right now.

“Statement earrings and necklaces, colorful gems and of course diamond sparkle is always trending for holidays,” she says.

Buy It!The Midi Braeve Hoop, $500;castjewelry.com

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Astrid & Miu

Buy It!Astrid & Miu Emerald Baguette Hoops in White Gold, $535;us.astridandmiyu.com

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Jennifer Fisher

The “Queen of Hoops” recently launched a lab-grown diamond collection featuring her famous diamond-and-gold hoops, which anyone would love to find under the tree on Christmas morning.

10of 26Plum DiamondsThewoman-owned and operated companyhas been creating lab-grown jewelry for decades and has a large selection of pieces ranging from engagement rings to gorgeous necklaces, earrings and more.These drop earrings are 1.22 carat in weight and on-trend marquise shape makes them feel extra special.Buy It!Plum Diamonds Marquise Droplet Earrings, $1,290;plumdiamonds.com

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Plum Diamonds

Thewoman-owned and operated companyhas been creating lab-grown jewelry for decades and has a large selection of pieces ranging from engagement rings to gorgeous necklaces, earrings and more.

These drop earrings are 1.22 carat in weight and on-trend marquise shape makes them feel extra special.

Buy It!Plum Diamonds Marquise Droplet Earrings, $1,290;plumdiamonds.com

11of 26Lauren DeyoungLauren DeYoungis the sixth generation of her family to enter the jewelry business and founded her eponymous line of jewelry spanning vintage and modern eras in 2014. These diamond studs featuring .84 carats are the perfect mix of both and are a very special gift for a big occasion.Buy It!Lauren DeYoung Audrey Diamond Studs, $2,400;laurendeyoung.com

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Lauren Deyoung

Lauren DeYoungis the sixth generation of her family to enter the jewelry business and founded her eponymous line of jewelry spanning vintage and modern eras in 2014. These diamond studs featuring .84 carats are the perfect mix of both and are a very special gift for a big occasion.

Buy It!Lauren DeYoung Audrey Diamond Studs, $2,400;laurendeyoung.com

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Logan Hollowell

Even if you haven’t heard ofLogan Hollowell, you’ve likely seen the brand on one of its celebrity fans (Jennifer Lawrence! Rihanna! Jessica Alba!). Handcrafted in Los Angeles using 14k and 18k recycled gold, ethically sourced gemstones and conflict-free diamonds from around the world, Logan Hollowell creates one-of-a-kind pieces like this 14k gold ring from the Queen Collection featuring a 1.80-carat pear shaped moonstone and 0.07 total diamond carat weight.

(For the astrology lover on your list, moonstones are known to bring good fortune, promote inspiration, enhance intuition and foster success in love and business.)

13of 26Jane WinIf you’re looking for something unique and colorful for the person on your list that likes to make a statement, look no further than Jane Win.The company offers a variety of pieces including gold-plated pendants and charm bracelets.This carved stone heart pendant is set in 10k gold and accented with pink tourmaline detail. The variety of stones to choose from include Amazonite, Amethyst, Lapis, Malachite, Mother of Pearl, Rose Quartz, and Turquoise.Buy It!Jane Win Carved Heart Necklace with Gold Setting, $448;janewin.com

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Jane Win

If you’re looking for something unique and colorful for the person on your list that likes to make a statement, look no further than Jane Win.

The company offers a variety of pieces including gold-plated pendants and charm bracelets.

This carved stone heart pendant is set in 10k gold and accented with pink tourmaline detail. The variety of stones to choose from include Amazonite, Amethyst, Lapis, Malachite, Mother of Pearl, Rose Quartz, and Turquoise.

Buy It!Jane Win Carved Heart Necklace with Gold Setting, $448;janewin.com

14of 26Lightbox JewelryLightbox is one of the newer celeb-loved lab-grown diamond brands to enter the space, and they take a very modern approach. The company grows their diamonds using 100% Wind Power in a lab in Portland, Oregon.This year, the brand has been working closely with WNBA superstar Caitlin Clark on classic pieces to accessorize her looks. Her recent favorite is the Bezel Lariat Pendant, which she’s worn with pre-game fits, at galas and on date nights. She’s also a big fan of the tennis bracelet and the pavé huggie hoops.Buy It!Lightbox Jewelry Pavé Huggie Hoops, Medium, $1,200;lightboxjewelry.comBuy It!Lightbox Jewelry Bezel Lariat Pendant, $1,050;lightboxjewelry.com

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Lightbox Jewelry

Lightbox is one of the newer celeb-loved lab-grown diamond brands to enter the space, and they take a very modern approach. The company grows their diamonds using 100% Wind Power in a lab in Portland, Oregon.

This year, the brand has been working closely with WNBA superstar Caitlin Clark on classic pieces to accessorize her looks. Her recent favorite is the Bezel Lariat Pendant, which she’s worn with pre-game fits, at galas and on date nights. She’s also a big fan of the tennis bracelet and the pavé huggie hoops.

Buy It!Lightbox Jewelry Pavé Huggie Hoops, Medium, $1,200;lightboxjewelry.com

Buy It!Lightbox Jewelry Bezel Lariat Pendant, $1,050;lightboxjewelry.com

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James Allen

James Allenis a one-stop shop for all your fine jewelry needs, from engagement and wedding rings to colorful gemstones.

Buy It!James Allen Half Diamond Tennis Necklace, $2,238;jamesallen.com

16of 26GorjanaThe Laguna Beach-based jewelry brand recently launched its first ever lab-grown diamond collection, available at all of their brick-and-mortar locations and online.The line features ten pieces that are perfect for mixing, matching and layering with the brand’s semi-fine collection.Gorjana also named WNBA No. 2 draft pick, Cameron Brink, as a brand ambassador. Brink has been a fan of the brand since she was a student at Stanford and is now incorporating the pieces into her game day looks.Buy It!Gorjana Lab Grown Diamond Classic Tennis Drop Earrings, $750;gorjana.comBuy It!Gorjana Lab Grown Diamond Circle Charm Tennis Bracelet, $1,750;gorjana.com

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Gorjana

The Laguna Beach-based jewelry brand recently launched its first ever lab-grown diamond collection, available at all of their brick-and-mortar locations and online.

The line features ten pieces that are perfect for mixing, matching and layering with the brand’s semi-fine collection.

Gorjana also named WNBA No. 2 draft pick, Cameron Brink, as a brand ambassador. Brink has been a fan of the brand since she was a student at Stanford and is now incorporating the pieces into her game day looks.

Buy It!Gorjana Lab Grown Diamond Classic Tennis Drop Earrings, $750;gorjana.com

Buy It!Gorjana Lab Grown Diamond Circle Charm Tennis Bracelet, $1,750;gorjana.com

17of 26Elle PerahiaThe lab-grown jewelry brand offers high-quality, consciously crafted designs made from produced diamonds and 14 karat or 18 karat solid gold. The pieces are perfect for every day outfits and layering. These huggies hold .5 carats of round, scattered diamond set in 14 karat gold.Buy It!Elle Perahia Aura Huggies, $1,120;elleperahia.com

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Elle Perahia

The lab-grown jewelry brand offers high-quality, consciously crafted designs made from produced diamonds and 14 karat or 18 karat solid gold. The pieces are perfect for every day outfits and layering. These huggies hold .5 carats of round, scattered diamond set in 14 karat gold.

Buy It!Elle Perahia Aura Huggies, $1,120;elleperahia.com

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Foundrae

Buy It!Foundrae Custom Oversize Love Token Medium Mixed Belcher Extension Chain Necklace, $5,900;foundrae.com

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Alison Lou

Buy It!Alison Lou Lover Necklace, $1,260;alisonlou.com

Buy It!Alison Lou Two-Stone Cocktail Ring, $1,775;alisonlou.com

20of 26VRAIThese VRAI lab-grown diamond earrings went viral when Taylor Swift was seen wearing them in the stands at Arrowhead Stadium while cheering on boyfriend Travis Kelce and the Kansas City Chiefs. Considering they’re back in stock, it’s worth investing in a pair before the sell out again. The sustainable, lab-grown jewelry brand offers a variety of pieces, ethically made, and also calls Zoe Saldaña, Hailey Bieber and Emma Stone fans.Buy It!VRAI Solitaire Studs, $1,200;vrai.com

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VRAI

These VRAI lab-grown diamond earrings went viral when Taylor Swift was seen wearing them in the stands at Arrowhead Stadium while cheering on boyfriend Travis Kelce and the Kansas City Chiefs. Considering they’re back in stock, it’s worth investing in a pair before the sell out again. The sustainable, lab-grown jewelry brand offers a variety of pieces, ethically made, and also calls Zoe Saldaña, Hailey Bieber and Emma Stone fans.

Buy It!VRAI Solitaire Studs, $1,200;vrai.com

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Sydney Evan

Buy It!Sydney Evan Gold & Rainbow Enamel Eye Anklet, $1,025;sydneyevan.com

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Stone and Strand

Buy It!Stone and StrandRainbow Bright Tennis Necklace, $2,750;stoneandstrand.com

23of 26StudsAdd some edge to your ear stack with this 14k gold chain featuring a lab grown diamond. Even better? Set a piercing date with your friends and family at one ofSTUDS 30 locations. The ear piercing and earrings brand offers a highly consultative ear-piercing experience in-store to help customers build out their “earscapes.“Buy It!Studs 14K Round Chain Diamond Stud, $320;studs.com

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Studs

Add some edge to your ear stack with this 14k gold chain featuring a lab grown diamond. Even better? Set a piercing date with your friends and family at one ofSTUDS 30 locations. The ear piercing and earrings brand offers a highly consultative ear-piercing experience in-store to help customers build out their “earscapes.”

Buy It!Studs 14K Round Chain Diamond Stud, $320;studs.com

24of 26KAY JewelersA classic strand of pearls has been a wardrobe mainstay for decades. But these are not your grandmother’s pearls. The timeless gem gets a modern twist with the freshwater cultured pearls stationed along a 10k yellow gold rope chain.Buy It!KAY Jewelers Cultured Pearl Station Necklace, $224.99;kay.com

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KAY Jewelers

A classic strand of pearls has been a wardrobe mainstay for decades. But these are not your grandmother’s pearls. The timeless gem gets a modern twist with the freshwater cultured pearls stationed along a 10k yellow gold rope chain.

Buy It!KAY Jewelers Cultured Pearl Station Necklace, $224.99;kay.com

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Jennifer Behr

Buy It!Jennifer Behr Bianca Bow Barrette, $425;jenniferbehr.com

Buy It!Jennifer BehrBelle Bow Barrette, $478;jenniferbehr.com

26of 26MissomaWhat’s better than a blue boxed filled with jewelry? (That was a rhetorical question).Missoma’s 2024 advent calendar boasts six of the London-based, sustainable jewelry brand’s most versatile and popular pieces that will elevate any collection. The best-selling, solid gold pieces, worth a total of $2,455, includepearl studs,mini hoop earrings, asnake chain braceletand afine diamond solitaire pendant necklace. Plus, the keepsake jewelry box features two levels with a large mirror.Buy It!Missoma Fine Jewelry Advent Calendar, $1,813;us.missoma.com

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Missoma

What’s better than a blue boxed filled with jewelry? (That was a rhetorical question).Missoma’s 2024 advent calendar boasts six of the London-based, sustainable jewelry brand’s most versatile and popular pieces that will elevate any collection. The best-selling, solid gold pieces, worth a total of $2,455, includepearl studs,mini hoop earrings, asnake chain braceletand afine diamond solitaire pendant necklace. Plus, the keepsake jewelry box features two levels with a large mirror.

Buy It!Missoma Fine Jewelry Advent Calendar, $1,813;us.missoma.com

source: people.com