Jenna Bush Hager Shares How Husband Henry Is Teaching Their 3 Kids Valuable Lessons with an Ice Cream Stand

Mar. 15, 2025

Jenna Bush Hager and her family.Photo:Jenna Bush Hager/Instagram

Jenna Bush Hager/Instagram

Jenna Bush Hager’shusband is teaching their kids a valuable lesson.On a Thursday, Aug. 15 episode ofToday with Hoda & Jenna, the mom of three, 42, shared that her husband Henry Hager is attempting to teach their kids some life lessons with the help of ice cream. “Henry Hager started the tradition of the ice cream stand that my kids do,” Bush Hager began.“They went to the fancy Mad Martha’s and he was like, ‘This place is so expensive! Watch this. Let’s go over to Safeway and buy the same amount in money of ice cream that we spent on the scoops and then let’s sell it for’…they gave it to a charity, a great charity,” Bush Hager remembers.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.TheTodayco-host is mom to daughters Mila, 11, and Poppy, 9, as well as son Hal, 5."‘But let’s do it, and let’s see how much we can make,'" Bush Hager remembers her husband saying.“Henry…he’s teaching lessons,“Hoda Kotbresponds. “That’s a good one.“Earlier this month, Bush Hager spoke with PEOPLE about howher older daughter Mila is preparing for the back to school seasonas she starts middle school.“She’s excited, but I think she knows it’s a different time ahead. I think we talk so much abouthow hard middle school is. I try not to impose that label on it for her because who knows? Maybe it won’t be hard for her,” Bush Hager shared. “But I also want her to know that she has a soft place to landin case it is hard.““She is excited, though. I think she’s excited to have more independence. She is excited to advocate for herself a little more. But gosh, it’s so wild,” she continued.“It’s just such a memorable time for all of us for so many different reasons, and so I think the main thing we try to be is just there for her so that if things are easy or things are hard or there’s friend stuff, she has a place where she can come without judgment and talk to us.”

Jenna Bush Hager’shusband is teaching their kids a valuable lesson.

On a Thursday, Aug. 15 episode ofToday with Hoda & Jenna, the mom of three, 42, shared that her husband Henry Hager is attempting to teach their kids some life lessons with the help of ice cream. “Henry Hager started the tradition of the ice cream stand that my kids do,” Bush Hager began.

“They went to the fancy Mad Martha’s and he was like, ‘This place is so expensive! Watch this. Let’s go over to Safeway and buy the same amount in money of ice cream that we spent on the scoops and then let’s sell it for’…they gave it to a charity, a great charity,” Bush Hager remembers.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

TheTodayco-host is mom to daughters Mila, 11, and Poppy, 9, as well as son Hal, 5.

“‘But let’s do it, and let’s see how much we can make,'” Bush Hager remembers her husband saying.

“Henry…he’s teaching lessons,“Hoda Kotbresponds. “That’s a good one.”

Earlier this month, Bush Hager spoke with PEOPLE about howher older daughter Mila is preparing for the back to school seasonas she starts middle school.

“She’s excited, but I think she knows it’s a different time ahead. I think we talk so much abouthow hard middle school is. I try not to impose that label on it for her because who knows? Maybe it won’t be hard for her,” Bush Hager shared. “But I also want her to know that she has a soft place to landin case it is hard.”

“She is excited, though. I think she’s excited to have more independence. She is excited to advocate for herself a little more. But gosh, it’s so wild,” she continued.

“It’s just such a memorable time for all of us for so many different reasons, and so I think the main thing we try to be is just there for her so that if things are easy or things are hard or there’s friend stuff, she has a place where she can come without judgment and talk to us.”

source: people.com