JoJo Siwa Talks Posting 300 Snapchats Daily by Choice: 'There's Nothing Left for Me At the End of the Day'

Mar. 15, 2025

A young JoJo Siwa in 2018.Photo: Bruce Glikas/Getty

JoJo Siwasays that fame has shaped her relationship with the Internet both for better and for worse.

While chatting withDemi Lovato(who uses she/they pronouns) for their documentary,Child Star, the former Nickelodeon star talked about getting “addicted to numbers” as young as 13.

“I would see myYouTube channeland I would see how many views I got and I would see how much money it made — six digits a month, easily — and I would see how many subscribers I gained and then I wanted to beat it and then I wanted to beat it and then I wouldn’t beat it and I would go crazy,” she shared.

Talking about her presence onSnapchat, today Siwa admitted she posts on the site “on a very extreme level.”

“It’s nuts. It’s so much work and my whole day is filmed — everything I eat is filmed, every song I sing in the car is filmed," she said of the continued focus on her following.

“Everything I do gets picked apart. Everything I do gets talked about. There’s nothing left for me at the end of the day.”

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JoJo Siwa in 2021.Aaron Poole/Peacock/NBCU Photo Bank via Getty

Aaron Poole/Peacock/NBCU Photo Bank via Getty

Siwa also opened up about coming out in the documentary, explaining she didn’t realize the significance of what she was doing in the moment she decided to share a video singing along toLady Gaga’s “Born This Way"in 2021.

“I didn’t realize that no child star as still a child star had ever come out before. The president of the network called me and was like, ‘What are we gonna tell the kids?’ I was like, ‘What do you mean?’” she recalled.

The executive then explained Siwa would have to sit on a call with “every retailer” and “tell them you’re not going crazy.” And while she complied, “Everything after I came out changed.”

JoJo Siwa in 2018.Andrew Toth/Getty

“The way they communicated with me changed. The way they worked with me changed. The way they developed my work changed. Everything changed.”

Child Staris streaming now on Hulu.

source: people.com