Kristin Juszczyk Scored with Her Custom Jackets. Now She's Creating Pieces for Football Fans (Exclusive)

Mar. 15, 2025

Kristin Juszczyk at an NFL game.Photo:Kristin Juszczyk/Instagram

Kristin Juszczyk/Instagram

Kristin Juszczykis bringing her designs to the fans!

“It’s so exciting because members get to bid their points, and the winner will have the chance to meet with me for a complete customization experience,” Juszczyk tells PEOPLE exclusively. “I want to bring their exact vision to life. While I can put my own twist on it, the focus is really on what they want. I can’t wait to connect with someone and make a unique piece just for them!”

Kristin Juszczyk wearing puffer jacket.Kristin Juszczyk/Instagram

Although Juszczyk has designed exclusive looks for big names likeTaylor Swift,Brittany Mahomes,Olivia Culpo, andSimone Biles, her true passion lies in dressing the fans. Just last week, the 30-year-old designer hosted her second annual Women of the Niners Event at Levi’s Stadium, where she had the chance to connect with fans in person.

“That event was such a pivotal moment in my career last year,” she shares. “It’s so much fun to connect with women around the Bay Area, the women of the 49ers, and the Faithful in the Bay. Hearing their stories about how I inspired them to pick up a sewing machine, start crafting with their daughters, or simply look forward to what I create each week really lit a fire under me.”

“It motivated me to keep going and highlighted the incredible sisterhood that has formed in our community,” she adds.

In February 2024 ahead of the 2024 Super Bowl, Juszczyk alsotold PEOPLEhow grateful she is to have a platform to share her designs after years of being told “no” and that she wasn’t good enough to make it in the fashion space.

“I’ve been at this for a few years now, and I’ve been told ‘no’ many times or that we just don’t have the space for that,” she said, reminiscing about her first NFL design, which was a pair of sweatpants and a crop top. “This is something that I’ve been so passionate about. I feel like there’s a huge gap in the market, and I have so many designs that I know women want. It’s just a matter of being able to get it out there.”

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“I just can’t thank everyone enough for the positivity,” she added. “It’s a love of mine, and I think people can feel how much I love it and how passionate I am about it.”

She continued, “I just want other women, and not even just women, I want men too, to feel comfortable and confident in what they wear to the game. And everyone deserves to be able to show their creativity as well.”

source: people.com