Nicole Kidman.Photo:DAMEBK/Bauer-Griffin/GC Images
DAMEBK/Bauer-Griffin/GC Images
Nicole Kidmanis subtly nodding to her iconic AMC ad.
On Monday, Dec. 16 the actress, 57, was spotted leavingThe Late Show with Stephan Colbertwearing a pinstripe suit that looks similar to the one she wears in the cult-favorite spot.
Nicole Kidman.James Devaney/GC Images
James Devaney/GC Images
At the 2024 Gotham Awards on Dec. 2., Kidman joked about whom audiences should bring with them to watch her new flick. “Whoever you want to, but you can also watch it alone,” she told PEOPLE on the red carpet as she arrived at the event.
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Nicole Kidman.Jason Howard/Bauer-Griffin/GC Images
Jason Howard/Bauer-Griffin/GC Images
Kidman’s AMC ad premiered in 2021 and quickly became a viral sensation. In the commercial, the actress walks into an AMC theater on a rainy night, as she begins in a voiceover, “We come to this place for magic.” She wears a gray pinstripe suit with silver stripes.
“We come to AMC Theatres to laugh, to cry, to care, because we need that, all of us,” she continues. “That indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before — not just entertained but somehow reborn, together.”
The monologue also includes the most quotable line: “Somehow, heartbreak feels good in a place like this.”
Nicole Kidman in AMC ad.AMC
In March 2022, Kidman, who was involved in the creation of the ad,admitted toGQ: “I can’t tell you why it worked or why it’s gone viral.”
“But what I can tell you is that the reaction is a direct result of the amount of people going back to theaters to enjoy the movies. And that is exciting,” she added.
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AMC CEO Adam Aron announced in August 2022 that Kidman wouldretain her position as spokespersonfor the company “for another full year.”
“As Nicole Kidman reminds us in AMC’s now iconic and revered advertising campaign, ‘Given that Hollywood has great stories to tell,’ it’s clear that movie fans are ever so eager to enjoy those dazzling images on AMCs huge solo screens,” Aron said in anearnings call.
source: people.com