Scooter Braun Reveals Why He Finally Decided to WatchBad BloodDocuseries About Taylor Swift Feud

Mar. 15, 2025

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Former music managerScooter Braunwants to put the past behind him after stirring controversy for acquiringTaylor Swift’s masters in 2019.

At theBloomberg Screentime conferencein Los Angeles on Thursday, Oct. 10, Braun revealed he finally watched the Max docuseries chronicling their conflict,Taylor Swift vs Scooter Braun: Bad Blood.

“I wasn’t going to watch it because I just thought it was going to be, like, another hit piece," the 43-year-old music executive said. “I pretty much stayed quiet about this kind of stuff. And my dad called me and my mom, and they were like, we just watched it. We think you should watch it. So I did.”

Scooter Braun at the Bloomberg Screentime event on Thursday, Oct. 10.Kyle Grillot/Bloomberg/Getty

Kyle Grillot/Bloomberg/Getty

Braun says “a lot of things that were misrepresented” in the doc, and he wants to finally put the feud to bed, saying, “Look, it’s five years later. I think, everyone, it’s time to move on.”

“I think that it’s important in any kind of conflict that people actuallycommunicatedirectly with each other. I think doing it out on social media and in front of the whole world is not the place. And I think when people actually take the time to stand in front of each other have a conversation, they usually find out the monster’s not real, and that hasn’t happened.”

After Swift’s Big Machine Label Group contract expired in 2018, the singer signed a deal with Universal Music Group-owned Republic Records. In 2019, Braunbecame the ownerof Swift’s catalog after his company Ithaca Holdings acquired her former label from CEO Scott Borchetta in a $330 million sale. Big Machine released Swift’s self-titled debut album in 2006 up to 2017’sReputation.

Braunsold the mastersagain in 2020, this time to private equity firm Shamrock Capital. “This was the second time my music had been sold without my knowledge,” Swiftwroteon X (formerly Twitter). She claimed Braun would only let the deal proceed if Swift and her team wouldn’t be contacted, and he will still profit from her recordings. The “Love Story” singer went on to announce she would be re-recording her albums, eventually dubbed as “Taylor’s Versions.”

Taylor Swift performing in London, England on June 21, 2024.Kevin Mazur/Getty

Kevin Mazur/Getty

In June, Braun announced in anInstagrampost that he wouldretirefrommanagementafter 23 years. He will retain his position as CEO of HYBE America.

Prior to his retirement, Braun’s clients includedJustin Bieber,Ariana Grande,Demi Lovato,Carly Rae Jepsen,Kanye West, and more.

source: people.com