Taylor Swift Just Released a $70 Heart-Covered Cardigan Inspired by HerLoverEra — Here's How to Shop It

Mar. 15, 2025

Taylor Swift releases “Lover”-inspired cardigan ahead of Valentine’s Day.Photo:Taylor Swift; Kevin Mazur/TAS24/Getty

Taylor Swift; Kevin Mazur/TAS24/Getty

Taylor Swiftis giving her fans the ultimate Valentine’s Day gift this February.

The new launch is described as a “white chunky knit, pink stripe cardigan featuring a “Taylor Swift” embroidered patch. And for an extra-cute touch, it’s also got embroidered hearts and heart-shaped buttons. It retails for $70 with sizes ranging from XS/S to 3XL/4XL.

The “Lover” cardigan.Taylor Swift

Taylor Swift

When it comes to fashion, there’s nothing the “Fortnight” singer loves more than a cozy sweater, which has been a staple in her merch shop. Over the years, she’s launched a variety of cardigans themed to her past albums, including1989,MidnightsandFolklore(which houses a song named after her favorite clothing item.)

Swift releasedLoveron August 23, 2019 and revisited some of its hit tracks, such as “The Man”, “Miss Americana & the Heartbreak Prince” and “Cruel Summer” on her massively successfulEras Tourshows that began in March 2023 in Glendale, Arizona andconcluded in Vancouverthis past December.

Three days after taking her final bow, Swift shared a series ofconcert imagescaptioned with “All Too Well” lyrics, “It was rare. I was there. I remember it.”

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Just a couple of weeks after the Eras Tour wrapped, her boyfriendTravis Kelcebrought the vibes back to life with a surpriseconcert-inspired party.

Brittany and Patrick Mahomes and the Haim sisters, among other guests, were thrust into Swift’s pop star world with a bash featuring all the Eras Tour staples, from Swift’s “22” hat to the custodian cart that fans easily guessed was how the singer conspicuously made her way to the stage before kicking off her three-hour long shows.

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Taylor Swift wears a $22,650 Chanel look to the Kansas City Chiefs vs. Houston Texans game on Jan. 18, 2025.Perry Knotts/AP Photo

Perry Knotts/AP Photo

The star has also been spending her days offsupporting Kelceat his football games which, in turn, has given us plenty of game-day style inspiration.

Now, with the 2025 Grammys around the corner (the ceremony will“proceed as planned”on Feb. 2 with efforts to raise “additional funds to support wildfire relief efforts” amid the Los Angeles wildfires), we can expect a stylish red carpet return from Swift, who isnominated for six awards.

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source: people.com