The Best Beauty Launches of March 2025

Mar. 15, 2025

The Best Beauty Launches of March 2025.

You know what they say about March.It comes in like a lion and out like a lamb. While we can’t predict the weather, we can assure you the beauty launches we’re welcoming now are making a strong case for a product overhaul.Soap & Glory and Josie Maran’s buzzy bodycare is getting new scents, while Function of Beauty has mastered yet another custom experience and the next product from Color Wow already has viral vibes.Check out the hottest launches of the month, below.

You know what they say about March.

It comes in like a lion and out like a lamb. While we can’t predict the weather, we can assure you the beauty launches we’re welcoming now are making a strong case for a product overhaul.

Soap & Glory and Josie Maran’s buzzy bodycare is getting new scents, while Function of Beauty has mastered yet another custom experience and the next product from Color Wow already has viral vibes.

Check out the hottest launches of the month, below.

01of 10

Soap & Glory Cherry Wild Body Scrub

Soap & Glory Cherry Wild Body Scrub.

Buy It!Soap & Glory Cherry Wild Body Scrub, $8;target.com

02of 10Nails.INC It’s ToplessNails.INC It’s Topless.For 25 years, Nails.INC has influenced in the nail industry with products ranging from scented nail polish to mani markers, that have infused fun into DIY manicures. With gel-effect nail polishes (which are formulated to last longer than traditional lacquer) trending, its launched a version that’s hands down ahead of the rest. Topless combines a treatment, base coat, color and top coat into one formula which, only 50 seconds after applying a second layer, is dry to the touch and not going to budge for eight days. Choose from 21 high-gloss shades.Buy It!Nails.INC It’s Topless, $9;nailsinc.com

02of 10

Nails.INC It’s Topless

Nails.INC It’s Topless.

For 25 years, Nails.INC has influenced in the nail industry with products ranging from scented nail polish to mani markers, that have infused fun into DIY manicures. With gel-effect nail polishes (which are formulated to last longer than traditional lacquer) trending, its launched a version that’s hands down ahead of the rest. Topless combines a treatment, base coat, color and top coat into one formula which, only 50 seconds after applying a second layer, is dry to the touch and not going to budge for eight days. Choose from 21 high-gloss shades.

Buy It!Nails.INC It’s Topless, $9;nailsinc.com

03of 10Function of Beauty Custom Body WashFunction of Beauty Custom Body Wash.When the world’s first custom haircare brand, Function of Beauty, introduced customizable bodycare in 2020, they leveled up shower shelves with the personalized formulas. A few short months later, the brand debuted customizable haircare in Target — debunking the notion that products couldn’t be personalized in-store with its creation of shampoo and conditioner bases plus booster shots you could pick and choose to meet your unique needs. Now, the brand is bringing its bodycare to Target stores, too, with the same methodology for skin from the neck down to boost hydration, overall smoothness and more.Buy It!Function of Beauty Custom Body Wash, $13, Boosters, $3;target.com

03of 10

Function of Beauty Custom Body Wash

Function of Beauty Custom Body Wash.

When the world’s first custom haircare brand, Function of Beauty, introduced customizable bodycare in 2020, they leveled up shower shelves with the personalized formulas. A few short months later, the brand debuted customizable haircare in Target — debunking the notion that products couldn’t be personalized in-store with its creation of shampoo and conditioner bases plus booster shots you could pick and choose to meet your unique needs. Now, the brand is bringing its bodycare to Target stores, too, with the same methodology for skin from the neck down to boost hydration, overall smoothness and more.

Buy It!Function of Beauty Custom Body Wash, $13, Boosters, $3;target.com

04of 10Color Wow Texas Hold ‘Em Big Hold HairsprayColor Wow Texas Hold ‘Em Big Hold Hairspray.As far as we’re concerned, Color Wow’s motto must be “go big or go home” because nearly every one of their product drops is a game-changer — most notably, Dream Coat, the anti-humidity treatment that’s been used to keep countless red carpet looks pristine since its 2017 launch. For 2025, it’s releasing a second hairspray, and this one promises next-level volume, even in extreme humidity. The strong-hold formula was created with stylists like its global creative director Chris Appleton in mind. The result: a “less wet”, fast-drying mist that deposits half as much alcohol as similar sprays. Still need convincing? Watch the proput it to the test.Buy It!Color Wow Texas Hold ‘Em Big Hold Hairspray, $30;colorwow.com

04of 10

Color Wow Texas Hold ‘Em Big Hold Hairspray

Color Wow Texas Hold ‘Em Big Hold Hairspray.

As far as we’re concerned, Color Wow’s motto must be “go big or go home” because nearly every one of their product drops is a game-changer — most notably, Dream Coat, the anti-humidity treatment that’s been used to keep countless red carpet looks pristine since its 2017 launch. For 2025, it’s releasing a second hairspray, and this one promises next-level volume, even in extreme humidity. The strong-hold formula was created with stylists like its global creative director Chris Appleton in mind. The result: a “less wet”, fast-drying mist that deposits half as much alcohol as similar sprays. Still need convincing? Watch the proput it to the test.

Buy It!Color Wow Texas Hold ‘Em Big Hold Hairspray, $30;colorwow.com

05of 10

MAC Cosmetics Strobe Beam Liquid Blush

MAC Cosmetics Strobe Beam Liquid Blush.

Buy It!MAC Cosmetics Strobe Beam Liquid Blush, $30;maccosmetics.com

06of 10Clarins Water Lip StainClarins Water Lip Stain.When Clarins launched lip stains in 2018, they became a handbag must-have, and it was hard to believe they could get any better. But they have. The 2.0 version is a 99% skincare formula that’s infused with aloe vera, hyaluronic acid and organic raspberry water, which together makes lips close to two times more hydrated than before. And as if it wasn’t enough that the transfer-proof stains leave lips unbelievably soft, they also contain the brand’s anti-pollution complex to protect them from environmental damage. We’re indulging in this new nude shade.Buy It!Clarins Water Lip Stain, $32;sephora.com

06of 10

Clarins Water Lip Stain

Clarins Water Lip Stain.

When Clarins launched lip stains in 2018, they became a handbag must-have, and it was hard to believe they could get any better. But they have. The 2.0 version is a 99% skincare formula that’s infused with aloe vera, hyaluronic acid and organic raspberry water, which together makes lips close to two times more hydrated than before. And as if it wasn’t enough that the transfer-proof stains leave lips unbelievably soft, they also contain the brand’s anti-pollution complex to protect them from environmental damage. We’re indulging in this new nude shade.

Buy It!Clarins Water Lip Stain, $32;sephora.com

07of 10Josie Maran Whipped Argan Oil Body ButterJosie Maran Whipped Argan Oil Body Butter.In winter it’s not unusual to see a body butter boom. When done right, the moisturizer sinks into weather-ravaged skin to nourish it for hours, sometimes days. Beauty guru Josie Maran’s leads that pack with her best-selling tub (one sells every 14 seconds!) that’s chockfull of whipped shea butter plus argan and avocado oils. When Maran reintroduced the 100% all-natural fan-favorite in sustainable packaging in 2024, it was available in an unscented version, Always Nude, plus Bohemian Fig, Topless Tangerine and Vanilla Vibezzz. Now, the Cali girl has a new scent, Golden Hour, which pays homage to her west coast roots with notes of amber, white musk and santal.Buy It!Josie Maran Whipped Argan Oil Body Butter, $36;josiemaran.com

07of 10

Josie Maran Whipped Argan Oil Body Butter

Josie Maran Whipped Argan Oil Body Butter.

In winter it’s not unusual to see a body butter boom. When done right, the moisturizer sinks into weather-ravaged skin to nourish it for hours, sometimes days. Beauty guru Josie Maran’s leads that pack with her best-selling tub (one sells every 14 seconds!) that’s chockfull of whipped shea butter plus argan and avocado oils. When Maran reintroduced the 100% all-natural fan-favorite in sustainable packaging in 2024, it was available in an unscented version, Always Nude, plus Bohemian Fig, Topless Tangerine and Vanilla Vibezzz. Now, the Cali girl has a new scent, Golden Hour, which pays homage to her west coast roots with notes of amber, white musk and santal.

Buy It!Josie Maran Whipped Argan Oil Body Butter, $36;josiemaran.com

08of 10Pureology Strength Cure Dream Healer SerumPureology Strength Cure Dream Healer Serum.Pureology has been in the business of creating results-driven professional color care for 20 years. Its products are award winners, and its first new launch in nearly four years — Strength Cure Dream Healer Serum — lives up to the brand’s legacy. The amino-and-citric-and-lactic-packed formula, which is proven effective when applied on wet or dry hair, reinforces weak bonds, smooths cuticles and locks in moisture to restore hairthiscloseto its virgin-like state. The brand’s global artistic ambassador and celebrity hairstylist Gregory Russell lauds the formula for its repairing properties — as well as the red carpet-worthy shine it imparts on strands.Buy It!Pureology Strength Cure Dream Healer Serum, $48;sephora.com

08of 10

Pureology Strength Cure Dream Healer Serum

Pureology Strength Cure Dream Healer Serum.

Pureology has been in the business of creating results-driven professional color care for 20 years. Its products are award winners, and its first new launch in nearly four years — Strength Cure Dream Healer Serum — lives up to the brand’s legacy. The amino-and-citric-and-lactic-packed formula, which is proven effective when applied on wet or dry hair, reinforces weak bonds, smooths cuticles and locks in moisture to restore hairthiscloseto its virgin-like state. The brand’s global artistic ambassador and celebrity hairstylist Gregory Russell lauds the formula for its repairing properties — as well as the red carpet-worthy shine it imparts on strands.

Buy It!Pureology Strength Cure Dream Healer Serum, $48;sephora.com

09of 10

Clinique Moisture Surge Active Glow Serum

Clinique Moisture Surge Active Glow Serum.

Buy It!Clinique Moisture Surge Active Glow Serum, $49;clinique.com

10of 10Bvlgari Eau Parfumée Au Thé VertBvlgari Eau Parfumée Au Thé Vert.Before Bvlgari sold its debut fragrance Eau Parfumée Au Thé Vert, it was only a gift for its exclusive High Jewelry clients. When the green tea-spiked aroma hit shelves in the 1990s, the unique scent revolutionized the fragrance category and pioneered a coveted collection which would grow to include Eau Parfumée Au Thé Blanc in 2003, and many more. The all-gender scents were sold as eau de cologne, but now the first two have been reimagined as a more concentrated eau de toilette that are now comprised of 89% or more natural origin ingredients — including a natural green tea extract that was not available when the first scent was originally created. What thisreallymeans: fans old and new can steep themselves in the fresh scent.Buy It!Bvlgari Eau Parfumée au Thé Vert, $164;nordstrom.com

10of 10

Bvlgari Eau Parfumée Au Thé Vert

Bvlgari Eau Parfumée Au Thé Vert.

Before Bvlgari sold its debut fragrance Eau Parfumée Au Thé Vert, it was only a gift for its exclusive High Jewelry clients. When the green tea-spiked aroma hit shelves in the 1990s, the unique scent revolutionized the fragrance category and pioneered a coveted collection which would grow to include Eau Parfumée Au Thé Blanc in 2003, and many more. The all-gender scents were sold as eau de cologne, but now the first two have been reimagined as a more concentrated eau de toilette that are now comprised of 89% or more natural origin ingredients — including a natural green tea extract that was not available when the first scent was originally created. What thisreallymeans: fans old and new can steep themselves in the fresh scent.

Buy It!Bvlgari Eau Parfumée au Thé Vert, $164;nordstrom.com

source: people.com