Tostitos, Ruffles and Other Brands Are Adding More Chips to Select Bags After Being Accused of 'Shrinkflation'

Mar. 15, 2025

Tostitos in a grocery store.Photo:OLIVIER DOULIERY/AFP via Getty

OLIVIER DOULIERY/AFP via Getty

Chip lovers, rejoice!

PepsiCo, the maker of popular chip brands including Doritos, Lay’s, Ruffles, Tostitos and more, will be adding more chips to certain bags, a company spokesperson revealed during a recentearnings call.

The brand will add 20% more chips to select bonus bags of Tostitos and Ruffles, and it will also include two additional bags in variety packs, bringing the total number of bags to 18.

Additionally, consumers are increasingly switching to generic brands over name brands in order to save money amidst rising costs and smaller sizes, he added.

Supermarket shelf filled mostly with Frito-Lay brand chips.James Leynse/Corbis via Getty

James Leynse/Corbis via Getty

According toFOX News, in a recent earnings call, Pepsi CEO Ramon Laguarta acknowledged thatinflationhas impacted consumer spending patterns. He also saidfootball seasonmeans, “There’s a lot of gatherings.”

TD Cowen analyst Robert Moskow toldCNNthat he expects other popular food and snack brands to also start adding more product to their packaging — without increasing prices — to address this issue.

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Shrinkflation has become such a point of concern for so many Americans that PresidentJoe Bideneven mentioned it in his2024 State of the Union address,saying, “It’s called shrinkflation. You get charged the same amount and you got about, I don’t know, 10% fewer Snickers in it.”

source: people.com