W.A.G. Makeup Artist Allison Kaye Breaks Down Whopping Sum of Super Bowl Expenses So Far: 'Not Even There Yet'

Mar. 15, 2025

Allison Kaye.Photo:Alexander Tamargo/Getty Images for Viktor&Rolf Fragrances

Alexander Tamargo/Getty Images for Viktor&Rolf Fragrances

TheSuper Bowlcan be super expensive.

In a video shared on Instagram, celebrity makeup artistAllison Kaye— who’s known for glamming the biggest W.A.G.s across the NFL, NBA and beyond — opened up about her expenses ahead of the Big Game, while breaking down what she’s already spent.

“What I’ve spent on the Super Bowl so far as a celebrity makeup artist,” Kaye wrote over herInstagram Reelposted on Jan. 30, which pictures her doing her own makeup throughout the video as she chats about her charges.

Kaye uploaded the video two weeks before the Kansas City Chiefs take on the Philadelphia Eagles at the 2025 Super Bowl on Sunday, Feb. 9 in New Orleans. “Here’s how much money I’ve spent so far and we’re not even there yet,” she said at the start of the clip.

Allison Kaye’s NFL W.A.G. clients: Simone Biles, Hannah Anne, Christen Harper.Allison Kaye

Allison Kaye

“I booked flights for me and my assistant. The total was $1,511,” Kaye revealed. “My hotel for five nights is $4,774. So if you’re good at math, just between flights and hotels, I’ve already charged up $6,285.”

Then, Kaye went on to approximate what she’ll be spending once the week of Super Bowl begins. While she didn’t reveal the events her clients will be attending, the days leading up to the big game areparty-filled and attract the biggest namesacross sports and entertainment.

“Last year I spent $400 on Ubers, but I walked most of the places I went,” Kaye continued. “Now that my body’s another year older, I just do not plan on doing that. I think my expenses on Ubers are going to be double. $800,” she predicted.

“Last year, I spent $518 on food and my assistant and I only ate one meal a day,” the makeup artist recalled with a laugh. “I think I’m going to assume $900 on food this time.”

Allison Kaye and Macie Bozeman, fiancée of Kansas City Chiefs player Swayze Bozeman.Allison Kaye

“I think I’m going to spend $7,985,” she revealed, noting that she’ll do a “redo” video that breaks down “exactly” what she spent when the biggest week in football is over.

When thinking of the combined sum, Kaye admitted it “sounds pretty crazy if you ask me!”

Allison Kaye’s makeup work station.Allison Kaye

Kayerecently spoke with PEOPLE exclusivelyafter the Kansas City Chiefs secured their spot in the 2025 Super Bowl, allowing them to continue their quest to be the first team to “three-peat” in the history of the NFL.

At the time, Kaye had her sights set on a future collaboration with the NFL mom should her son’s team defeat the Houston Texans in the divisional round of the playoffs. The Chiefs moved on to play the Buffalo Bills in the final round, before ultimately beating them and securing a spot in the Big Game.

“I definitely let her know that I will be at the Super Bowl,” Kaye says of star tight endTravis Kelce’s mom. “So if the Chiefs were to make it to the Super Bowl, I would hope that I would have another opportunity to do her makeup there in New Orleans!”

source: people.com