Watch Iconic Mascots (Pillsbury Doughboy! Old Spice Guy!) Team Up in Instacart's 2025 Super Bowl Commercial

Mar. 15, 2025

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Instacart’s LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air during the second quarter of the Super Bowl on Feb. 9.

“Release the hounds,” Chester Cheetah says into the walkie talkie.

Instacart Super Bowl Ad.Instacart

Instacart

As the dogs turn a city corner, the Kool-Aid Man bursts through a big glass window, yelling, “Oh yeah!” before joining what now looks like a mascot marathon.

An army of Energizer Bunnies descend from the sky, pounding their drums as parachutes catch their fall. Joining the swarm of wiener dogs, the Bunnies and the rest of the mascots converge on a single house — with Old Spice Guy Isaiah Mustafa on a horse, on a porch.

“I’m on a porch,” he says, in his trademark matter-of-fact voice before he and the horse transform into a stick of deodorant that magically falls into an Instacart bag.

Two Instacart bags contain treats from all the mascots — Mountain Dew, Pillsbury croissants, Magic Erasers from Mr. Clean, a package of Kool-Aid and Energizer batteries.

“Groceries are here,” says a woman who lives in the house.

“Thanks, babe,” a man replies. “You get the milk?”

The woman’s face falls, just as the camera cuts to a cow speeding towards the house on a motorcycle.

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Alongside its quirky ad, Instacart is enlisting some of the commercial characters — including the Green Giant, Cheetos' Chester Cheetah, The Kool-Aid man and the Pillsbury Doughboy — for some IRL activations. The mascots are making deliveries in the Oscar Mayer Wienermobile, in New Orleans, Kansas City and Philadelphia in the days leading up to the Big Game.

Instacart is celebrating the Super Bowl with a week of free game-day snacks. The week kicks off with free Pillsbury crescent rolls on Feb. 2 and Feb. 3, then with free Oscar Mayer hot dogs on Feb. 4 and Feb. 5. From Feb. 6 to Feb. 7, free Hellmann’s Real Mayonnaise, and Feb. 8 through Feb. 9 includes free Cheese Pizza Cheetos Puffs.

Super Bowl LIXwill be held on Sunday, Feb. 9, at the Caesars Superdome in New Orleans where theKansas City Chiefswill face off against the Philadelphia Eagles.

source: people.com